Naava Mashiah is a former Israeli diplomat whom has been active in economic cooperation in the MENA region for over 20 years. She established the company ME LINKS which focused on nurturing business relations in industries between Israel and her neighboring countries. M.E. Links specializes in regional economic cooperation and strives to connect businesses across geopolitical borders in transfer of technology in sectors such as renewable energies, water technologies, agriculture and medical fields. The countries in focus are Jordan, Qatar, Kuwait, and UAE. She is active in Track 2 discussions, (informal diplomacy) in conferences which take place in European capitals with influential figures from the MENA region. Ms Mashiah is a founding Member and executive board member of the Israeli-Palestinian Chamber of Commerce, Tel Aviv, Israel. She has authored the book IsraEL 2023: Closing the Circle, Xlibris Publishing UK. She has published articles about Middle Eastern affairs in Status magazine, Common Ground News, Khaleej Times, Daily News Egypt, ME Links has been featured in ‘Globes’. Her articles have been translated to Arabic, Indonesian, Urdu, French, Hebrew. She is a member of the International Women’s Forum and the YPO-Young Presidents’ Organization, Alpine Chapter and the Geneva Writers Group. Naava currently resides in Geneva, Switzerland and is CEO of a Swiss start up in the e-Health sector.